About Us

With a lifetime passion for horses and the rodeo lifestyle, this business has always been a dream for Western Coast founder Jessica McGregor. As an account executive with Island Radio, Jessica has a background in marketing and a love for fashion and content creation. Jessica's past careers have built the foundation for this business to come to light. With the help of her good friend Ashley, these two set out to create a new and unique shop filled with top trending Modern Western Fashion with a Coastal Cowgirl vibe. Still in their first year and already making waves across Canada with their fashion forward trends, this is only the beginning for this exciting Venture. Watch out for our Island pop up shops or check out the Port Alberni showroom.